A New Season

A New Season

There are many moments in which change is before us. Some will repel change, while others embrace it. I believe your mindset in how you approach your life is a direct reflection on how great your life can be. Back in 2010, Jonathan and I started Rhetorik in a garage, …

To Fiercely Love You

To Fiercely Love You

There are certain types of projects we thought we’d never do, and weddings was one of them. No, not because we are ‘better’ than weddings. Definitely not. We just weren’t/aren’t set up for them. Our rig is big, bulky, the opposite of run and gun. Our style is calm and …

A Rhetorik Short: Rendering Blows

A Rhetorik Short: Rendering Blows

Rendering blows. That little step in every filmmaker’s process that makes productivity seem unreachable. You finish a project, you start the render, and all you can do is hope that little percentage icon goes up as fast as possible. For our camera test of the new Sony F5, we decided …

Can’t Hold Rhetorik (Making The Best of a Production Delay)

Can’t Hold Rhetorik (Making The Best of a Production Delay)

In the world of film, there’s seldom a moment to spare on set. I can’t actually remember having down time on set, because you’re usually behind schedule before you even begin. But on rare occasions, you have nothing to do but wait for someone else. This was one of those …

Concierge Frazier: ATL, NOLA + San Diego

Concierge Frazier: ATL, NOLA + San Diego

We’ve been busy here in Rhetorik land over the past few months, which has brought along with it a fair amount of travel. So, while this is not an exhaustive city specific rendition, it’s more like a best of the best! Enjoy – ATLANTA, GA: Truth be told, we were actually …

Canon C100 Test + Honda CB

Canon C100 Test + Honda CB

We’ve had our eye on Canon for a while as they continue to put out better and better film gear. We’ve shot on several Canon rigs, and we’ve been curious how the C100 would hold up against Canon’s other cinema cameras for some time. But as we’ve said before, we …

Parmalee: Billboard Goes BTS

Parmalee: Billboard Goes BTS

Billboard did a behind the scenes article about our latest music video we shot for the country band Parmalee. Check it out!

My favorite pair of shoes.

My favorite pair of shoes.

It was January of 2011 and we were working on a project with a couple of Aussie guys up in New York City. The project had been kind and afforded us a couple extra scout days on the weekend prior, so we bunkered down in Brooklyn to save some cash …

Location Scouting

Location Scouting

Since starting at Rhetorik, my favorite part of my job – hands down – is Location Scouting. It’s my favorite for a few reasons: 1 – It potentially means we’re traveling soon (and traveling is my favorite non-work related, and sometimes work related thing) or exploring a cool new place …

LEAN IN – 003: Go Forth To Find Your Greatness

LEAN IN – 003: Go Forth To Find Your Greatness

Last year, during the Olympics, Nike serviced this ad promoting their Find Your Greatness campaign. A one-shot, revealing an unlikely subject, who is capable of much. It’s obvious what this ad is communicating, and the emotion it is evoking in its viewers. But, what stuck out to me the most, was that the …

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